Normally movies are released every Friday but sometimes movies are released on Wednesdays. We strive to get all of the most popular movies but sometimes we are limited due to the number of screens at our theaters. The Rating system went into effect on November 1, 1968. The movie rating system is a voluntary system sponsored by the Motion Picture Association of America and the National Association of Theatre Owners to provide parents with advance information on films, enabling parents to make judgments on movies they want or do not want their children to see.